How to Sell on Amazon for Beginners - Make a Living from Home in 2017

Learn From My Research & Experience On How To Sell On Amazon

How to Sell on Amazon for BeginnersWhat Product Will This Bag Contain?

Answer: It Will Contain My First Private Label Product – Exciting!!

This bag is so exciting to me! It will contain my first private label  product (exposed further down).

If you have not heard about private labeling before, it is basically about creating your own product to sell on Amazon or in your own store.

This is a very popular eCommerce method or business model among the Amazon sellers. In this article, I will walk you through the steps you need to know when private labeling your own product.

It is not as complicated as it may seem. There are a few hurdles to overcome when starting out, but  you can soon streamline the process. You will know the process of private labeling your own product and source it from overseas. Hopefully, you have also created some good connections to continue working with.

Where Do I Start When Private Labeling
A Product?

You look for a manufacturer that can produce your product for a good price and that allows you to add your company logo and possible also make some customizations to the product.

I mentioned this process in my previous blog post:

⇒ How To Make Money By Blogging For Beginners

There are a number of ways you can make money online. The Internet has opened so many doors on how to earn a substantial income throughout its many venues.

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How Did I Hear About Private Labeling?

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

I got introduced to a webinar on Facebook held by two very successful guys who are private labeling their own products to sell on Amazon. They now have 7 figure businesses both of them, so they say at least.

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I only remember one of the guys name; Justin. He started out like so many other people – super bored with his job and not sure if his employer would outsource his position in the near future. He started looking around and came across private labeling.

His quote: “Being an every-day Joe longing for something else” and his enormous success on Amazon, hit me like a bolt of lightening. I instantly felt I had to try this myself.

“If He Can Do It, So Can I!”

This statement was my first motivation which I still carry hold true. You have to have a mindset of an entrepreneur to follow through with a business effort like this. The hurdles are many until you cross the line where things start snow-balling by themselves.

Back to the webinar, where I got private labeling presented to me… Justin and his colleague introduced the basics steps when private labeling a product and also how to chose the right and most profitable products to sell.

How Far Have I Come?

Prior to trying private labeling, I was making an income utilizing Amazon as an affiliate (I am still doing this), which means I am making a commission on the products I link to in my blog content.

Soon, I am also about to make a direct consistent income as an Amazon FBA seller. Super exciting!

As of today, I have passed the first steps of taking lots of online courses on how to private label and sell on Amazon’s FBA – Fulfillment by Amazon Program. I will probably write a future article/blog post explaining the FBA program a bit closer, but for now, you can read about it here.

I have also done extensive research to come up with a product I think will sell good and has a good net profit.

Update May 2018

It has been about a year since I wrote this article and I have gained a lot of valuable information about private labeling, but also dropshipping and online retail. The product we manufactured and sold on Amazon was a really good product, but the competition was a bit too high. This is the product with the Holiday campaign I created.

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We did the mistake of not researching the sales history of the product and for how long it had been a best seller. It took us 7 months to sell only 500 items.

Private labeling your own product was a fun learning experience, but I do not think I would do it again. I do not mean to drag your hopes down now – some people are very successful using this business model – but it just was not for me and there are other eCommerce business models I have tried after and prefer.

You can read more about these eCommerce models in my newer articles:

⇒ Is Dropshipping Legit? Benefits & Disadvantages Listed

⇒ eCommerce Lessons Learned – Online Retail Is The Way To Make The Big Bucks Selling On Amazon!

⇒ What Is Online Retail? Why Is It The Best Business Model For Selling
On Amazon?



You Shall Only Pay Attention To Products That Will Result In
Net Profit 0f 30% And Up

The Amazon FBA charges will be approximately 30%, calculated on inventory/storage fees and the referral fee (after my first year as an Amazon FBA seller, I would recommend to calculate on 40-45% just to be safe. You may get hit with excess inventory charges if you do not sell out in time). Then you have the product cost, shipping and the customs bond. The rest is your profit.

On a good note, with Amazon’s FBA program you can ship directly to the warehouses and they take care of the distribution, storage and delivery to the customer. They even take care of possible returns and customer service which is amazing!

The only thing you have to do is acting as the middle hand, finding a product and negotiate with suppliers for the production cost and shipping. Last step is to create the product listing and then you can sit back when Amazon is handling the selling process for you.


You Are Leveraging Amazon’s
Existing Buyer Traffic

I found an interesting product to start out with. The product fits in on the directives you should follow to become a successful Amazon FBA seller.

How to Set Up Facebook Store - Make a Living from Home in 2017

This Will Be Me When Our Products Reach Amazon’s Warehouse And Go Live On Amazon For Customers
To Buy^^

We ordered a sample of the product to do our own quality check and it turned out good.


Always Order A Sample So You Can See And Feel The Product

You do not want to risk selling a low quality product and get bad customer reviews. It can be difficult to bounce back after.

At this point in time, we have finished negotiating with our Chinese supplier and we got a reasonable price on air shipping. I have created a logo and provided the FNSKU codes.

The process of understanding UPC and FNSKUs’ was a bit tricky and took a while, but I highly recommend watching tutorials on YouTube. They helped me tremendously.

If you cannot create the logo yourself, there are low price designers on that can do it for you. I am a graphic designer as well if you need my help.
We have created our first listing of the product on Amazon and prepared the shipping into the FBA program, so they know what products to expect before they arrive. It is a bit tricky to understand this process at first. It feels a bit backwards to me… so take your time studying tutorials.

You can also get support from the Amazon Giant itself, but often they send you links to read more and you get even more confused. Their descriptions are rather contradictory and very difficult to understand.

We called their support and demanded for them to personally guide us through our concerns, and we had to do so SEVERAL times, because the expertise of the customers sales reps varies a LOT.

As of now, we are waiting on the final step before placing the order – to see how the product will look like with packaging and logo.
Private Label Product Research - Not Easy by Make a Living from Home in 2017

Hopefully, How We Will Look Watching The Sales Numbers On Amazon

After approval, we can go ahead with the purchase of our first 500 units and wait for it to reach the Amazon warehouse and then go live. Or in fact, 3 different warehouses. This is something to take into consideration in regards to the shipping costs.

When preparing a shipment in Amazon’s seller central, Amazon often splits up the shipment to different locations. They started this to shorten the delivery time to customers, but it makes it worse for sellers since it gets more expensive shipping to several locations.

Although, there are so many more benefits than disadvantages with selling on Amazon, so do not get discouraged by this.

In fact, they have a program called: The Inventory Placement Program, where you can ship your inventory to one warehouse in exchange for a $0.30 fee for each unit (small standard size). If you have an over-sized product the cost is $1.39 per item.

11 Things To Consider When Choosing A Product To Sell On Amazon

How to Sell on Amazon for Beginners - Make a Living from Home in 2017
There are some things to consider if you want to guarantee that your product will sell on Amazon. These 11 steps are crucial to consider before private labeling your own product. The information is collected from the webinar about private labeling, further research online and video tutorials:

#1. Identify A Product That Is Already Selling Well on Amazon
To identify a product already selling well on Amazon is easy. You can do this by Googling: Top 100 Best Sellers On Amazon + Your Category You Have Interest In”. Choose a product that is already a best seller with a low sales rank. More info about this further down.

#2. Choose A Product Not Sensitive To A Brand
To give you an example of a product not to choose, I would say a digital camera. It will be very difficult to compete with an already established brand. There are already MANY established brands selling cameras on Amazon. What the guys from the webinar recommended (plus other sources online) is to choose something in the pet supplies category. For example: pet odor removal.

#3. Choose A Product In the Price Range Of $15 – $50
The reason to this is that Amazon customers make purchases in this price range rather easily and without too much consideration. It does not feel too expensive and people tend to do impulse buying decisions for products in this price range. Most people will not need any further research to make the buying decision since the price is low enough to risk losing out on the small amount of money if the product is not what they expected.

#4. Try To Find A Simple Item That Does Not Break Easily
This is very important, since you want to sell a product that first of all is simple and that you do not have to worry about arriving to the customer broken in pieces. The best way to ensure finding a product that does not break easily, is to stay away from more than one-part products, porcelain, glass, and electronic devices.

#5. Search For A Supplier/Manufacturer That Can Produce The Product For
 A Low Cost

How to Sell on Amazon for Beginners - Make a Living from Home in 2017To find a low cost suppliers, many tend to look overseas, for example in China. There is a good website that I used to look for Chinese manufacturers called I recommend to check in the box “Gold supplier” to not risk receiving low quality products or being scammed.

#6. Chose A Product Preferably Not Heavier Than 1LBS
The weight is important because it plays a big role in the shipping cost from your supplier to the Amazon warehouse. The lighter the product is, the cheaper the shipping cost will be, which in turn means higher profit margins. If you keep to products not heavier than 1lbs you can choose to ship by air which is much faster and will save you the agony of running out of stock 30 days before the next shipping. You will be able to sell your products faster on Amazon and in that way save (or make) more money. The weight also plays an important part in the Amazon’s FBA storage/inventory fees. Amazon charges around $2 for up to 2lbs and every pound after this it is an extra $0.39.
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#7. Choose A Product That Have Competitors With Less Than 50 Reviews
The amount of reviews is one of the best ways sellers have to gauge the level of competition for a product. Reviews are one of the main aspects on how Amazon ranks products. If your competitors who are selling the same product have less than 50 reviews, you can easily beat their review count. Some Amazon sellers say even a review count of 200 is beatable. I believe it is best to stop there. It will be very difficult to beat the big players, with thousands of reviews and get customers to buy your product instead.

#8. List Your Product On Amazon
When listing your product on Amazon you have to make sure you are better than your competitors. In order to be so, you have to have high quality images and preferable even user pictures. Put some extra effort in making the description self-explanatory. It should focus on trying to solve a problem for the potential customer. Why should customers buy this product from you?

Yes, There Are Tons Of Competition On Amazon But 99 Percent Are Doing It Wrong!

How to Sell on Amazon for Beginners - Make a Living from Home in 2017
With this statement I mean having none or maybe only one picture of the product. Also poor descriptions and no optimization. Customers want to see and read about what they are purchasing. Make sure to do it the right way. Make your listing stand out.

#9. Optimize Your Listing With Keywords
To be able to rank in the organic ranking on Amazon, you have to optimize your listing. Make sure to use your keywords in the main title and description. You also have a special page on your Amazon seller account where you can add keywords.

#10. Take Advantage Of Amazon’s Pay Per Click Advertising
If you want to start selling fast, be prepared to invest some money into Amazon advertising. With their PPC – Pay Per Click option, you can pay to be visible on the 1st page to the right side of their product listing page. You only pay when someone clicks on your listing and most often this leads to a sale. A quick ROI.

#11. Similar Products Have A 5,000 Best Seller Rank Or Smaller In The Main Category
The lower sales ranking (BSR) on Amazon, the better! The best seller rank also gives a good measure of whether there is enough demand for a product or not. Your product should have a BSR of 5,000 or lower to ensure there will be enough buyers in the market for you to make a good profit.


How to Sell on Amazon for Beginners


Below are numbers explaining the sales ranking a bit better and how many sales you can expect from a particular sales rank. This example is for books only:

  1. Amazon Best Seller Rank 50,000 to 100,000 – selling close to 1 book a day.
  2. Amazon Best Seller Rank 10,000 to 50,000 – selling 5 to 15 books a day.
  3. Amazon Best Seller Rank 5,500 to 10,000 – selling 15 to 25 books a day.
  4. Amazon Best Seller Rank 3,000 to 5,500 – selling 25 to 70 books a day.
  5. Amazon Best Seller Rank 1,500 to 3,000 – selling 70 to 100 books a day.
  6. Amazon Best Seller Rank 750 to 1,500 – selling 100 to 120 books a day.
  7. Amazon Best Seller Rank 500 to 750 – selling 120 to 175 books a day.
  8. Amazon Best Seller Rank 350 to 500 – selling 175 to 250 books a day.
  9. Amazon Best Seller Rank 200 to 350 – selling 250 to 500 books a day.
  10. Amazon Best Seller Rank 35 to 200 –selling 500 to 2,000 books a day.
  11. Amazon Best Seller Rank 20 to 35 – selling 2,000 to 3,000 books a day.
  12. Amazon Best Seller Rank of 5 to 20 – selling 3,000 to 4,000 books a day.
  13. Amazon Best Seller Rank of 1 to 5 – selling 4,000+ books a day.

These numbers are taken from another blogger; Make Use Of. Check them out!

Very exciting numbers indeed!

Stina Pettersson - founder of Make a Living from Home in 2017Imagine If You Can Find A Product With For Example 200 – 350 In Sales Rank And You Can Sell Up To 500 Books A Day. Not Bad!

Of course, there are other aspects deciding how good your items will sell as well.

You first of all have to follow the Amazon’s terms and regulations, and like I mentioned earlier, you also need a good amount of reviews.

I am super excited to see where my journey takes me!! I have a really good feeling about this.

My baby Max is on my side voting for mommy too^^

Good Advice When Private Labeling Products To Sell On Amazon

Try to find a product that is not seasonal and that people will buy all year around. Also, if the product encourages recurring purchases, you have set yourself up with a gold mine.

Products in this category are for example vitamins and other nutritional supplements. However…


Watch Out For Weight Loss Supplements!

These come with too many regulations and safety risks. You can risk ending up in some legal hot-waters, so it would be wise to avoid this product category.

Furthermore, start with one product only and focus on building a brand. When your first product is selling well, you can start looking for more products to private label. It is not recommended to sell more than five products to be able to maintain the account and not get overwhelmed.

It is also good to consider the ability to expand your brand with related products. You are then thinking ahead and are building the foundation of a bigger business.


Take Your Business One Step Further

Your Anti Aging Skin Care Pro - Developed by Face It Design & MarketingIf you want to take your Amazon business one step further, you should also create a website for your new brand.

If you can show Amazon that you have a branded website, you can register your products in Amazon’s brand registry and not have to bother about UPC codes etc

The website on the picture is a WordPress site I built for my other blogStay Forever Young – Your Anti Aging Skin Care Pro.

If you are thinking of starting an eCommerce store outside of Amazon, I can develop it for you. Check out my company Face It Design & Marketing or send me an email at [email protected].


Conclusion How To Private Label
And Sell On Amazon

Like everything else I present on my website, this is not a get-rich-quick solution. Any business start-up takes time to get momentum. There is a lot to think about and process before ordering your first product.

Our biggest hurdle so far has been trying to reduce the shipping cost and to figure out whether we need to apply for customs bond, if we need to hire a shipping and customs agent, how much the duty will cost us and so forth.

We ended up choosing air-shipping since our products are lightweight. Luckily, there is no customs when air-shipping and we got a reasonable price.

I hope this article helped answering some of the questions you may have or spiked your interest in private labeling your own product to sell on Amazon. If you have any questions I still have not yet touched, please feel free to ask them in the comment section below and I will research the subject for you.

I am here to help out as good as I can.

Cheers and best wishes to you all!

Stina Pettersson
Founder – The Future Is Your Creation
Email: [email protected]

Learn How To Make Money As An Amazon Affiliate

Make a Living from Home in 2017

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Learn all steps on how to become an online business owner as an affiliate marketer and start making a full-time income on Amazon – Ask me how now!


Update On My Journey Private Labeling A Product To Sell On Amazon

How to Sell on Amazon for Beginners - Make a Living from Home in 2017
I promised to keep you posted on my private labeling journey, so here comes a summary of what has been going on during the last 2 weeks.

It is now already April 5, 2017, and we have been going through some frustrations. First of all, the twelve hour time difference makes it really hard to get enough accomplished for each day.

My partner, James, who is a morning person has taken the night shift (Chinese time) and I have the morning shift trying to process things with our supplier.

However, even that I am an evening person I cannot be up ALL night, so often I get to communicate with our contact person in China from 10PM to 1AM. Not enough time, when trying to schedule everything.

Our first frustration occurred, while I was going to pay the deposit for them to start manufacturing our product with full packaging, logo and label. They wanted a deposit of about 30% of the total order to do this.

I had no idea it was such complicated to wire money to China, as it turned out to be. It took us two days of texting and emailing back and forth trying to figure out the fact that the Chinese Swift codes look different from other countries. I honestly thought my supplier did not have “all horses in the stable”, when he continued to send me too short Swift codes with only letters and XXX’s – even that I told him it had to be 2 letters and then 8-12 digits.

After Googling common Swift codes in China, I saw that they were different and were similar to the codes he kept sending me. It made me feel a bit remorseful and I had to apologize for not understanding they were different.

The Language Barrier Complicates Things

At times, our Chinese contact does not understand what we mean which prolongs the end result, having to repeat the same thing over and over. He is limited in his understanding of English, as well as speaking the language. He is also the ONLY person in the company speaking English at all. Unfortunately, a reality with many suppliers in China.

However, with a little bit of patience you will find a way to make your point come across.


The Seller Shall Pay The PayPal Service Fee

How to Sell on Amazon for Beginners - Make a Living from Home in 2017
According to the PayPal regulations, the seller should always pay the service fee. However, our supplier added the 5% PayPal fee to our invoice, instead of taking the cost as they should. It may seem like 5% is nothing, but when having tight margins, every extra penny is decreasing your net profit.

We tried to get our supplier to do the right thing and pay for the service fee, but they were arguing that they would go with minus if they did.

I even sent them the legal regulations from PayPal, but got back that all suppliers are charging their customers this fee. The only difference was that they include it in the product cost from the beginning, so the customers were unaware they were paying the PayPal fee.

UPC & FNSKU Codes – What To Use
For What?

How to Sell on Amazon for Beginners - Make a Living from Home in 2017
The different codes and labels are a bit confusing in the beginning, but here is what we have learned:

  • The UPC code is needed when creating the product listing on Amazon. If your product does not have an UPC code already, you can purchase a code for a low cost. I purchased 250 UPC codes on eBay for only $5. Not a big expense at all.
  • The FNSKU code has to be placed on the packaging of the product when selling on Amazon.  This code is related to you as seller, so they know who to pay out the sales profits to. You will get access to the FNSKU codes after creating your listing in Amazon’s seller central.
  • Inside the seller central, you will get access to the shipping labels you will need to provide to your supplier. These, will display the correct Amazon warehouse addresses. Amazon can decide to split up your order in several deliveries, which can cost you a great deal more when it comes to shipping. You can avoid this by joining the Amazon Placement Program and pay $0.30 per standard sized item and $1.35 per over sized item. In some cases this may be worth it.
  • For now, we decided to not use the Amazon Placement Program. We had to go a couple of rounds with the product description before the process was settled. At first, our supplier told us the description and user guide were too long for adding it to the back of the poly bag and asked us to create a description we could add on a hard copy inside of the packaging.


    Always Create More Sales Funnels
    Than Just Amazon

    What do I mean with this? When branding your products and working on getting more sales, it is always good to find more sales funnels than just Amazon.

    I guess my long experience as a marketing specialist, makes this way of thinking natural to me. While waiting for our product to get ready, I have created a Facebook store where people will be able to buy our product as well. I will update with the links when our product is finished.

    ⇒ Find My Step-By-Step Guide On How To Set Up A Facebook Store Here ⇐

    How to set up a Facebook store step-by-step manual - Make a Living from Home in 2017

    Status Of Our Private Labeling Efforts

    We are now waiting and waiting! It has been over a week and it is so nerve-racking because I am nervous about the final result. How will the packaging look with our logo, label and description?

    I Cannot Wait To Start Selling On Amazon

    I am telling you, patience is not my virtue! I want to get going NOW.

    Luckily, my partner is there to calm me down. He is good at reminding me it is better to make sure everything is okay and not make unnecessary mistakes that need to be corrected later. He is absolutely right.

    So…this is where we are today and make sure to come back for my next update. If you have any questions or if you want me to research something for you, let me know in the comment section below.

    Stina Pettersson
    Founder – The Future Is Your Creation
    Email: [email protected]

  • About The Author

    Stina Pettersson - Founder of The Future Is Your Creation

    Stina Pettersson is an aspiring entrepreneur, who is working on achieving her goals as an affiliate marketer/blogger, real estate investor and web designer.

    Stina Pettersson is originally from Sweden, but have resided in the U.S. for the past 6 years. She started her American journey in Miami, Florida, and recently moved to Austin, Texas.

    Stina was active as a professional dancer for 21 years, but after ACL surgery in both knees, she was forced to slow down her dancing. She is now back to her roots, with her beloved horses, and also enjoys every day out in nature with her two adorable dogs, Max and Abigail.

    Stina has the gift of being able to receive communication from the spirit and extraterrestrial world, which she also loves sharing with her readers.

    “My main goal is to always maintain a flexible lifestyle, where I set my own schedule. Even that I work hard, I love what I do every day and have the opportunity to help other people, which is a huge gift.”

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  • Show Comments (24)

  • Alexander Vote

    I blog quite often and I truly thank you for your information. Your article has truly peaked my interest. I will bookmark your site and keep checking for new information about once per week. I opted in for your RSS feed too.

    • Stina Pettersson

      Thanks so much for your kind feedback Alexander!
      Keep checking in on new content:-)

      Stina Pettersson
      The Future Is Your Creation

  • Ray

    The most confusing part for me as a beginner is those who dropship on Amazon using retailers, not FBA but FBM (fulfilled by Merchant). I know Amazon is very strict and does not allow this method of using big-box retailers as the supplier and have them ship straight to the customer, just like what ebay dropshippers do.

    There are some people in fb groups that when their items listed on Amazon sells, they buy directly from Walmart, Home Depot, Target, etc and send it directly to customers. This is the method that I want to learn first on Amazon instead of going straight to FBA and PL.

    I believe that a lot of these third party sellers on amazon that fulfills the order themselves and not thru fba are dropshipping on Amazon using retailers and having them shipped directly to customers.

    Have you done this and know people who do this?

    • Stina Pettersson

      Hi Ray,
      thanks so much for your comment! I’ll be happy to share what I know about Amazon dropshipping.
      You are absolutely right that many people dropship from Amazon. In fact, I do as well. We use both Amazon FBA and dropshipping. The only issue we have experienced with dropshipping on Amazon so far is that they don’t allow dropshipping from AliExpress, or any other Chinese supplier that ship with e-packet, China post, AliExpress shipping etc. You have to be able to use any of the carriers provided with Amazon, otherwise you will get punished and finally banished for not providing valid tracking info. Why this is, is that Amazon’s system can’t track the Chinese carriers. I bet this is also a way to avoid dropshippers, who dropship from China as well, and possible customer service issues. We have noticed that it’s a lot of issues with shipping items from China. Everything from invalid tracking ID’s, shipments arriving way too late, bad items etc.

      When dropshipping on Amazon, a little trick is to send the items as gifts to the customers from Amazon, and maybe also have more accounts than only one to not be too obvious. Amazon can’t ban you for sending people gifts. Many eCommerce entrepreneurs dropship from Amazon to eBay, or the opposite.

      What I don’t understand however, is how people manage to dropship from Walmart… They blocked my Walmart accounts very fast, informing me that they don’t allow dropshipping. If anyone, also reading this thread, knows how to I would like to know the secret to this.

      I understand that you want to start with dropshipping and not Amazon FBA, since you don’t need to purchase inventory. However, there are some risks with sending inventory you haven’t seen straight to customers. If you want to know more about some of the risks, check out my new blog post where I expose our mistakes and misfortunes with bad AliExpress suppliers sending damaged, smashed, and broken items. We ended up having to refund 250 customers because of this and lost lots of money. The post is: I Must WARN YOU About These Scammers On Alibaba And AliExpress! Find Out Who They Are!

      I hope this was of any help Ray. Feel free to get back to me anytime and I’ll do my best to help you get started. eCommerce is a good and fun business when things are going right:-)


  • Hue Blush

    Substantially, the post is actually the greatest on this worthw hile topic. I harmonise with your conclusions and also will thirstily look forward to your coming updates. Simply just saying thanks will certainly not simply be adequate, for the extraordinary lucidity in your writing. I can right away grab your rss feed to stay abreast of any kind of updates. Fabulous work and also much success in your business enterprize!

    • Stina Pettersson

      Hi Hue Blush,
      thanks so much for your feedback! That is so kind of you!!
      You really made my day reading your kind words:-D

      Please let me know if you have any questions or if I can help you with something. I hope people will start using your activator app.

      Thanks again, Bless!


  • Paul

    Wow great information and your website is awesome with full of valuable information and keep up the good work. I got valuable ideas about selling on amazon…. Thanks a lot and i will implement the same.

    • Stina Pettersson

      Thank you so much for your kind feedback Paul! It made me very glad.

      Awesome, let me know how it goes if you decide trying out to sell on Amazon.
      Best of luck to you!

  • Armstrong Wil

    Hey there……Thank you so much for the ” Private labeling” article. I had an idea of starting selling on amazon but I have always been scared because I couldn’t get the real information on how i can go about it. With this article now at least i have a real picture of all the steps i need to make to reach there.

    Actually i’m planning to sell african necklesses because i know where i can get them at a good price,but do you think it’s a good product for amazon? I have tried to research as you suggested, to see if the product is among the
    100 best but unfortunately i could not get it from the list.

    I have an other question: You have mentioned somewhere that with the Amazon FBA, as a business owner you are responsible for creating pictures of the product and description as well. Is that means if i am getting my product from a chinese company, i will have to shift it to me (for taking pitures), and then shift it again to the Amazon FBA?? Is there a way to shift it directly from the suplier to the Amazon FBA?

    Lastly, is owning a website important when selling through the Amazon FBA?

    Thanks in advance,
    Armstrong Wil.

    • Stina Pettersson

      Hi Wil,
      thanks so much for your questions. I’ll be happy to assist you.

      Your African necklaces sound interesting and I think they’ll absolutely have a market on Amazon. In fact, almost everything has since more and more people turn to Amazon for all their purchases. What you can do to test the market a bit is to search on Amazon for African necklaces and then you scroll down to the detailed information of the product you’ll find and see so it has a sales rank below 3000 in the main category. From my research I’ve learned that a rank below 3000 means that you will sell some on a daily basis because it’s a demand for it, and the lower sales rank, the better.

      To your next question, if you’re ordering anything from China, ALWAYS order a sample first to look at the product and do a quality test yourself. If you don’t actually see the product, you may risk getting something bad and of bad quality and the customers may leave bad reviews. Since reviews are extremely important to climb the organic rankings on Amazon and to gain trust, you shouldn’t risk it. When you have the sample, you can go ahead with taking pictures. You may also ask your supplier for pictures, but again I highly recommend that you send for a sample either way.

      And yes, you can absolutely ship directly from your supplier to Amazon with the FBA program. That’s what we are planning to do. We have ordered the sample and tested it ourselves and then we will trust the rest of the order (a bit risky of course if the supplier would manufacture some bad copies, but it saves time and money).

      There is nothing saying that you have to own a website for your product, because you will get your page on Amazon with your listing. However, if you’re planning to build a brand and maybe sell other related products as well, it’s always good to have a website to direct customers to as well. Then they can see that you’re a legit company and you get more sales funnels, since you can sell from your site as well.

      I hope this answered your questions? Don’t hesitate to contact me again and I’ll do my best to help out.
      If you’ll go ahead with Amazon FBA, I wish you the best of luck!


  • Vertical Veloxity

    Hi Stina I love your site and great picture 🙂 . I have sold products on Amazon before but I was not good at it I admit. So I came to your page to get some tips.

    But the products I sold were dropship products and not my own. This is a great idea for two reasons off the bat that I can think of. Number 1 because you have your own product on Amazon you will be more unique than Dropship products that many people have access too.

    The other thing is if you create your own website and list your products there than Google will like your better because it is a unique product. I have favorited your site because I can learn a lot from you in places where I am weak. Thank you and keep sharing this good stuff!

    • Stina Pettersson

      Hi Vertical Veloxity,

      thank you so much for your kind feedback! Yes, lol I always want to try and keep my posts a bit light using fun graphics. Then the content can be heavier.

      I’m sorry to hear you weren’t successful with Amazon, but I think it was because of the dropshipping like you are mentioning. Too much competition and not enough net profit I would think.

      Yes, you’re right! When private labeling your own products you can focus on building your brand (even outside of Amazon) and to create nice listings on Amazon that catches the customers. You probably have less competition, even that it’s quite tough competition on all products these days. It’s all about being the better option!

      I think mostly you will benefit on higher net profits when private labeling, since you are doing the research yourself and negotiating the manufacturing cost with the supplier. I wouldn’t go lover than a net profit of 30%.

      Again, thanks so much and it makes me very glad to hear you have favorite marked my site and want to come back for more. My update on this is coming soon.

      All the best to you and your success!


  • Kipps

    Hi StinaP,
    What an amazing post about selling private label on Amazon FBA. It is so detail – starting from research to ordering products to labeling and selling. You are generously sharing almost everything you know about the trade.I will come back to your site more often and learn from you the nitty-gritty of online marketing, especially with Amazon.
    One question, though, right now is that I heard there are quite a number of scammers at Alibaba. How do you avoid them? You can you spot and distinguish between scammers and legit on Alibaba? I would love to hear from you since you are dealing with them. Thanks in advance.

    • Stina Pettersson

      Hi Kipps,

      thanks so much for your kind words! It surely made me happy to hear the article lives up to its purpose. Super cool that you will come back and follow my journey.

      My answer to your question is to check the option for “Gold Supplier” and only search products from them. A gold supplier has been looked up by a physical person from Alibaba, to ensure they have a factory and is a legit business. However, scammers are getting so good at finding their way against things like this nowadays, so you never know. What we are doing now for our first order and that I would recommend everyone to do is pay the invoice through PayPal. They have protection against scammers and would make sure you get your money back if you wouldn’t get your products.

      PayPal charges the seller a fee for using their service, so what to watch out for next is that the supplier doesn’t add that cost to your invoice. The seller is by legal PayPal regulation supposed to pay for the PayPal fees.Many sellers are trying to go against this.

      I hope this helped a bit Kipps. Please don’t hesitate to ask more questions if something comes up.

      Best of success to you!

  • WMP

    Hi Stina, I just came across your website while surfing the net. I’ve always thought about Amazon as being a gold mine because there are so many people who make a living off of it. I have never thought about private labeling a product to sell it on Amazon because I always thought it was a complicated process that would cost lots of money. However, I think this blog post is inspiring because you make it seem so simple.

    • Stina Pettersson

      Hi WMP,

      thanks for passing by, I’m glad you did! That’s awesome that I might have sparked an interest in you for private labeling.

      I was like you, I thought it sounded too complicated and unobtainable for people like me that doesn’t own big retail stores and so forth, but Amazon is truly for anyone. To find a supplier through Alibaba isn’t difficult at all, they all want to do good business and you can negotiate between suppliers as well.

      It does take time with the negotiation process regarding the product and shipping, but I know it will be worth every hour. We are now waiting to see our finished product with packaging before the final order. I will soon write another update. I’m super excited.

      Please check back and stay in touch! Thanks again for leaving me a comment.


  • Twila Godinez

    I have been selling products on Amazon FBA for the last few years very successfully, but I have not yet jumped into the private labeling. I have researched several products and gotten close to placing an order but for a variety of reasons have just not pulled the trigger. I will be anxiously watching your site for updates as it helps to “know someone” that has been successful. Best of luck with your product! I can’t wait to hear your results.

    • Stina Pettersson

      Hi Twila,

      wow that is fantastic news! Thanks for the good luck wishes and for inspiring me even more knowing that you have done this for a good while successfully. What products did you sell if not private labeling? I’ve read that some people are visiting thrift stores and buy products at a good price and then sell them on Amazon a bit higher. Is this what is called drop shipping?

      The reason I decided to go for private labeling right away was because of the webinar I watched that was so inspiring. They made it sound so easy. Of course, it’s never as easy as it sounds and things are taking time. We have been in the negotiating process for weeks now (the Chinese like to play games sometimes), but are finally awaiting the final creation of our product with packaging and labeling.

      I will definitely update as soon as we have seen the product and inform about the next step – now when I know I have followers that are waiting for an update. I’m so happy to hear it!

      And Twila, you really should do this when you have been so close and are already selling on Amazon. You don’t have to make a big investment at first, just place a small order.

      Stay in touch and let me know if you decide to jump on the train!

      Best wishes,

  • NemiraB

    Hello, Stina. Thanks for informative and comprehensive review. I think that everybody can benefit from your article, not just beginners. There are some details which can help save time and lower costs.
    For example, air shipping. I had once business with factory from China. I ordered magnets and shipped in container by the sea. It took some time going through customs, dealing with brokers and ordering shipment from the port to the storage. I was total beginner. Unfortunately, I did not have opportunity to read article from professional as you. The Amazon is enormous opportunity which could make everybody who is willing to work, prosperous.
    You show here in your article how to do it.
    All the best, Nemira

    • Stina Pettersson

      Hi Nemira,

      Thank you for your kind feedback! However, I am a beginner at this as well, but I am learning from doing tons of research online and from having to go through the process myself. I’m glad you think it can be good tips for Amazon sellers in all categories.

      Interesting that you have done business with China already. Yes, shipping seems to be complicating and time consuming, but is often the cheaper option though. And the customs part with having to involve an agent seems like a big hurdle. Maybe it’s not once you know what to do…I’m glad we could ship by air now.

      Did you sell your magnets on Amazon or did you have another business? I would love to hear from your experience.

      Best wishes,

      • NemiraB

        Hi, Stina. I had a business with China four years ago. I sold magnets in art fairs and festivals. It was my first experience. I did not try Amazon yet. Now I would search for a different product such as toys or accessories.
        All the best, Nemira.

        • Stina Pettersson

          Hi Nemira,
          I think the toy niche is a great to find a product in. If you want to try Amazon this time, search for a best seller toy with low sales rank and not too many reviews and you will do great. Let me know how it goes for you.
          I wish you best of luck and let me know if you need any help! I guess you have more experience than me regarding China and suppliers, but with Amazon’s FBA program.
          Have a great weekend,

  • Brandon Cox

    Excellent guide! I’ve done so much searching for information about re-selling on Amazon and nobody seems to explain it. They just want you to buy their list or their tool. You’ve gone above and beyond by offering so much here. I’m really considering doing some selling on Amazon as a result. Thanks!!

    • Stina Pettersson

      Hi Brandon,

      I’m glad I could help out! Extra cool that you may give it a chance yourself. I believe it can be really profitable. My goal is to get that consistent cash flow coming in, and Amazon FBA pays out every 2 weeks. Let me know how it goes if you decide to go through with it. I would be happy to share even further what we have experienced about the process.

      Thanks again for your feedback Brandon!

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