Facebook in 2018 is getting dissed by young social media users. Why? “Facebook is too formal”. “Facebook is for grown-ups – too many “oldies” on Facebook”. “No one is interested in the past anymore”. These are statements from the younger users, who are more and more disappearing from Facebook in 2018.
Earlier this year, it was reported that in 2017, the social media giant Facebook lost an estimated 2.8 million users in the U.S. under the age of 25. One study reports that the average user is now spending 24% less time on the Facebook than they used to.
Do you recognize this?
Personally I do. I spend less and less time on Facebook nowadays, drained from all funny, moral, emotional, or negative video clips, and bored from seeing the same posts over and over, from the same people.
Occasionally, I see an old acquaintance from school liking one of my pictures, and it makes me feel really bad because I never get their feed in my timeline, and therefor forget about them. I feel like the bastard never liking anything back. Why cannot the algorithms be less narrow?
From a business perspective, Facebook never really lived up the reputation of a platform for business professionals. It is still more of a friend and family hang out.
At the end of this article, I will demonstrate the difference in followers between my blog’s Facebook and Twitter accounts, and you will see a noticeable difference between the two.
Facebook – Not Cool Enough?
For years there have been warnings that Facebook was losing its cool with young people.
In fact, Facebook will see a decline among teenagers in the U.S. this year, says market research firm eMarketer.
Teens are leaving Facebook because they find it “meaningless”. For a company that relies, in part, on converting young adoptees into lifetime users, a teen exodus could create a demographic time bomb.
Even worse, there is now a group of children, eMarketer calls “Facebook-nevers,” who are becoming tweens and skipping Facebook entirely.
Research shows that teens are less engaged on Facebook, are logging in less frequently, and are spending less time on the platform in general.
Why Are Young Social Media Users Moving Away From Facebook?
The mistake that cost Facebook many users was making everything so damn public. It is built on laying out your life on a platter, and on over-sharing, and people got sick of it.
Especially, after noticing that it was a fake life, or an airbrushed picture of the perfect life people were sharing anyway.
Have you noticed how less and less people share personal stuff on Facebook nowadays?
If you think about it, you see tons of funny, or moral video clips being shared, but hardly any personal statuses anymore. Those people who do share an occasional status, always start with: “You are probably not going to read this status all the way through anyway”.
Talk about killing the mood before the party even started!
Not only are we more aware of how certain information can affect us negatively, for example when applying for jobs and the employer screens your Facebook before you arrive, we are also seeing too many false news (trolls) on Facebook, especially regarding politics.
Furthermore, the fact that almost everyone has their family on Facebook, nobody dares to make mistakes, sharing the wrong information that would cause them problems, or embarrass the family.
“The comedian, Jim Carrey, said he was quitting Facebook and selling his shares because Facebook profited from Russian interference in our elections and they’re still not doing enough to stop it.”
Even more disturbing:
“David Hogg, a survivor of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, said he was taking a break from Facebook. Like YouTube, the platform had become a channel for trolls and fake-news peddlers to claim that Hogg and fellow students are actors. Hogg and others were being harassed for advocating for gun control, and he said he was receiving death threats on Facebook”.
I would say, this is when social media goes wrong.
Facebook CEO, Mark Zuckerberg, indicated that he knows the site can be a source of discontent and was pledging changes, so it will inspire a greater sense of well-being among users.
“The world feels anxious and divided, and Facebook has a lot of work to do,” he wrote, and continued: “whether it is protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.”
Well, this sounds good in theory. What is Facebook doing to keep this from ever happening again? Apart from trying out some protection apps.
Are We Not Supposed To Become Wiser With Age?
Ironically, for all the hate that older generations heap on young people for being self-obsessed and attention seeking, it is the older generations, who seem to be sharing far more of themselves online . At least on Facebook.
Facebook is facing a grown-up problem. Teens are not as obsessed with sharing their opinion, and seem to know more about personal integrity than the older crowd, which is interesting.
A younger age group explained it like; “even sharing an article feels like walking onto the street and shouting your opinion through a loudspeaker”. The people still doing this are almost “only” the 45+++ crowd, so Facebook seems to be facing a grown-up problem.
Not only that, Facebook will not admit it, but is facing a crisis of monumental proportions. Earlier this year, Mark Zuckerberg actually acknowledged that people were sharing less about themselves.
For anyone young, it has been pretty clear for a while that a massive stigma has been quietly solidifying around sharing. The bottom line is, no-one from the younger age spans are really publicly sharing that much anymore.
Like Mark Zuckerberg once said; “young people are just smarter!” I doubt it was this he meant making this statement, but yes, young people are smart enough to not spill out their whole life publicly anymore.
In other words, Facebook statuses are quickly becoming relics of a long lost era, when sharing personal information was the norm. Gone are the days where people would chat by posting on each others’ walls.
Young people, teens, are losing interest in Facebook because it is just about scrolling and the same posts are shown over and over.
Is That Too A Sign That There Are Not Enough Content For The Facebook Algorithms To Choose From Anymore?
Where Is The Young Crowd Going Instead?
What seems to be the new social media’s to “hang” on for teens are Snapchat and Instagram. Facebook bought Instagram in 2012 for $1 billion in search of the fountain of youth, so they will keep some young users on there at least.
We know that Instagram is all about pictures and #hashtags, but what is Snapshat really about?
What Is Snapchat?
Snapchat is an Android and iOS app. It is headed by co-founder Evan Spiegel. One of the core concepts of the app is that any pictures, videos, or messages sent using the app are only available for a short time before they become inaccessible.
The key thing to realize is that Snapchat is about instant communication, through photos and videos, which are sent or received on your mobile phone.
As of May 2017, Snapchat had about 166 million daily active users, and most of them are the millennials, aka. the young crowd.
Although Snapchat was originally focused on private, person-to-person photo sharing, you can now use it for a range of different tasks, including sending short videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing photos and videos via a chronological “Story” that is broadcasted to all your followers.
I guess Snapchat realized that people want to save their photos and videos after all, so they recently came out with the “Memories” feature, where you can save down your snaps and stories to a private storage area.
Why Are Young Users So In love
A 2016 study of Cornell students, executed by the Business Insider, showed that the main reason students like Snapchat is because messages disappear. Unlike Facebook, students said the app is also mainly used to communicate with close friends.
“Ephemerality plays a key role in this by preventing the accumulation of meaningless and potentially embarrassing content.”
The study also revealed that Snapchat is experienced a lot less formal than Facebook.
“Facebook is a lot more acquaintances,” said one college student. “Mostly people in my sorority that I’m not trying to be friends with, I think… Snapchat is more close friends and romantic interests.”
Young people mostly care about what is happening here and now. They do not care about what happened 2 days ago, and would never go back and look at a person’s old photos. This is another reason to why they prefer Snapchat, the study affirms.
Also, since content disappears in Snapchat, the study noted that there is a greatly reduced risk of snaps being distributed elsewhere on the Internet. This makes people feel more comfortable with what they share in the app.
I can relate to the anxiety over what you put on Facebook and where it is displayed afterwards. The fact that Facebook owns the copyright to your photos once you upload them, and are saved on a server somewhere, can feel a bit spooky.
Maybe, my adult self that hardly use Facebook as a private person anymore, should move my ass over to Snapchat instead, and lose the worry. I cannot escape the feeling that it is mostly for the young though, with all the emoji’s, rabbit ears, dog noses etc. people add to their photos.
How Does The Facebook Usage
Look In Sweden?
Since I am originally from Sweden, I was curious to see how the Facebook usage looks in Sweden.
Around 5 million Swedes are users, which is 71% of the whole Swedish population.
That is a huge number!
Around half of all internet users are on Facebook EVERY DAY.
I found this statistics, which is showing that in 2017 the age group spending most time on Facebook in Sweden, was age 16 -25 years.
The most frequent users are young women between the ages of 16 – 25, who devote around 12 hours per week to social media.
A 2016 study from the Internet Foundation in Sweden (IIS), revealed that 77 percent of all Internet users occasionally use social media, and 58 percent use it every day.
Those using social media do so at an average of 7.1 hours per week, which is an increase of 30 minutes from last year, and almost a 50 percent increase during the last 3 years.
In Sweden Facebook is standing strong, but Twitter is instead losing more and more of its users. The Twitter use dropped down from 22% to 18% in 2016, and only 3% are tweeting daily on Twitter.
Social Media Usage In Sweden (In 2017)
- Facebook – 76%
- Instagram – 49%
- Linkedin – 25%
- Snapchat – 26%
- Twitter – 18%
- Google+ 18%
- Pinterest 15%
- Kik – 7%
For the young age crowd, 12 to 15 years, the same trend as in the U. S. is shown. Teens are leaving Facebook for Instagram and Snapshat in Sweden as well.
Facebook Is Trying To Escape Paying Taxes In Sweden – Shame On You!
Why Facebook? Why escaping your duties when you receive SO MUCH?
In recent years, Facebook has collected SEK 139 million ($16.5 million) in grants from the Swedish state to place its servers on Swedish soil.
The recent batch of the Paradise Papers revealed however that the social media giant used a tax-dodging scheme called “Double Irish” to “optimize” its income, Swedish national broadcaster SVT reported.
Tobias Lindberg, chief analyst for the news media trade organization Newspaper Publishers, estimated that Facebook picked up SEK 1 billion ($120 million) from the Swedish advertising market last year alone, without paying a single Swedish krona in taxes.
Shame on you Facebook! For me it is just ironic that a company worth so much, is doing everything they can to escape taxes.
Recent News – Facebook In Hot Waters For The Cambridge Analytica Scandal
The company Cambridge Analytica, collected personal information about approximately 50 million users on Facebook, something they later used to help Donald Trump win the 2016 presidential election.
Following this disclosure, Facebook’s CEO, Mark Zuckerberg, has among other things, seen his life-investment fall dramatically on the stock exchange.
Mark Zuckerberg’s comment on this data breach: “I am sorry, it was a mistake”.
Zuckerberg addressed the scandal publicly through a Facebook post on Wednesday. He wrote that the company made “mistakes” and outlined how it has changed its policies to make sure that user data is protected.
In the interview with CNN, Mark Zuckerberg expressed regrets not taking harder measures towards Cambridge Analytica. Facebook had demanded a formal promise to delete all user information after collecting it, which Cambridge Analytica never lived up to.
The whistle-blower, former contractor, Christopher Wylie, disputes that Cambridge Analytica destroyed the user data.
Facebook is supposed to be a safe place for their users, but obviously this is no longer a reality.
“Facebook has a fundamental responsibility to protect their user’s data”, says Zuckerberg.
Let us hope that better responsibility is taken in the future.
Facebook Vs. Twitter Followers –
Make A Living From Home
In the beginning of this article, I promised to disclose my Facebook and Twitter following, and the big difference between the two.
These accounts were created on the exact same date, about 1 year ago, and the incredible low interest and following on my Facebook page is, seriously, embarrassing.
I have 91% more followers on my Twitter page. 45 Facebook likes compared to 4105 followers on Twitter.
How can this be?
My first thought, instinctively, is that Facebook never really made it as a business platform. Like I mentioned earlier, Facebook is seen more as a media for personal hang outs.
Second, it may also depend on that my Twitter looks more personal with my name on it, instead of the business name. It also has a picture of me as the profile photo, and on Facebook I only have the logo.
Maybe people prefer personal accounts to business accounts?
Furthermore, it may also be the result of me having the statement; “I follow back”, in my short bio on Twitter. People who want more followers will most probably follow my Twitter because of it.
It is not common to see; “like my page on Facebook and I like yours back”, which makes it more difficult to gain more followers on Facebook.
It seems to be different norms on how to use the different social media’s. On Twitter and Instagram it is natural to ask for followers, but to ask for likes, seems morally wrong.
There is really no good place for this on Facebook either.
My interpretation has always been that Twitter is more for professionals, as LinkedIn in a way. The difference is that you do not have your resume on Twitter, and the main focus is to share links to stories. In that sense Twitter is great for marketing your business, and for SEO purposes.
Being an affiliate marketer, I have noticed that Google+ is the hang out for affiliates. Google+ is also great for SEO purposes, since it is owned by the search giant itself; Google.
Mainly I think it is popular because many affiliate marketing training programs promote Google+ for sharing blog posts, and get better rankings.
What do you think about this?
If you have any questions on this article, feel free to leave me a comment below, or send me a private message to [email protected]
About The Author
My name is Stina Pettersson. I am the founder of Make A Living From Home and Get Happy e-Deals. I am the author of the articles on this site. Originally from Sweden, but love the warm weather in Florida where I now reside.
I help people to start their own online business and make a living from home. I am especially fond of helping people interested in eCommerce – Amazon FBA, Dropshipping and Online Retail to get started and make a good living from home.
I hope I will get the honor to help YOU achieving your online success.
Show Comments (6)