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Learn From My Research (And Experience) On How To Sell On Amazon For Beginners

How to Sell on Amazon for BeginnersWhat Product Will This Bag Contain?

Answer: It Will Contain My First Private Label Product – Exciting!!

This bag is so exciting to me! It will contain my first own – private label – product (exposed further down).

If you have not heard about private labeling before, it is basically about creating your own product to sell online or in your own store.

This is a very popular eCommerce method or business model among Amazon sellers. In this article, I will walk through the steps you need to know when private labeling your own product.

It is not as complicated as it may seem. There are a few hurdles to overcome when starting out and then it will flow better and better. You will get to know the process better, and hopefully you have created some good connections to continue working with.

Where Do I Start When Private Labeling
A Product?

You look for a manufacturer that can produce your product for a good price and that allows you to add your logo, and possible also make some customization to the product.

I mention this process in my previous blog post:

⇒ How To Make Money By Blogging For Beginners

There are a number of ways you can make money online. The Internet has opened so many doors on how to earn a substantial income through its many venues.

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I have not written about private labeling and selling on Amazon before, but I am so excited to share what I have learn from experience.

How Did I Hear About Private Labeling?

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

I got introduced to a webinar on Facebook held by two very successful guys that are private labeling their own products to sell on Amazon. They now have 7 figure businesses both of them, so they say at least.

Beach Travel Deals

I only remember one of the guys name; Justin. He started out like so many others – super bored with his job and not sure if his employer would outsource his position in the near future. He started looking around and came across private labeling.

His story; “being an every-day Joe longing for something else”, and his enormous success on Amazon, hit me like a bolt of lightening. I instantly felt I had to try this myself.

“If He Can Do It, So Can I!”

This statement was my first thought and motivation, which I still carry with me. You have to have a mindset of a true entrepreneur to follow through with something like this, since the hurdles are many until you cross the line where things start snow-balling by itself.

See the World for Less!

Back to the webinar where I got this business model presented to me…Justin and his colleague introduced the basics steps to take when private labeling a product, and also how to chose the right and most rewarding product to sell.

I am going to provide you with the information I picked up from the webinar and from doing further research online. Because this is an 2018 update of this article that was originally written in 2017, I will also share my experiences of going through the whole private label process.

How Far Have I come In My Private Label
Amazon Journey?

How to Sell on Amazon for BeginnersAs you probably know if you have visit my blog earlier, my prior and existing way of making money with Amazon is as an affiliate, which means that I am making a small commission of the products I link to in my blog. Soon I am also about to make a direct, consistent income as an Amazon FBA seller, which is super exciting!

As of today, I have passed the first steps of taking lots of online courses on how to private label and sell on Amazon’s FBA – Fulfillment by Amazon Program. I will probably write a future article/blog post explaining the FBA program a bit closer, but for now, you can read about it here.

I have also done extensive research to come up with a product that I think will sell good and has a good net profit.

Update May 2018

It has been about a year since I wrote this article, and I have gained a lot of valuable information about private labeling, but also dropshipping and online retail. The product we manufactured and sold on Amazon was a really good product, but the competition was a bit too high. This is the product with the Holiday campaign I created.

Dine & Prep - Quality Kitchen Supplies - Collapsible Measuring Cups and Tablespoons Set

We missed out on researching the history of the product and for how long it had been a best seller.  It took us 7 months to sell only 500 items.

Private labeling your own product was a fun learning experience, but I do not think I would do it again. I do not mean to pull you down – some people are very successful using this business model – but it just was not for me and there are other eCommerce business models I prefer. You can read more about these models in my newer posts:

⇒ Is Dropshipping Legit? Benefits & Disadvantages Listed

⇒ eCommerce Lessons Learned – Online Retail Is The Way To Make The Big Bucks Selling On Amazon!

You Shall Only Pay Attention To Products That Will Result In A Net Profit 0f
30% And Up

The Amazon FBA charges will come to about 30% (now, in May 2018, and after a year as an Amazon FBA seller, I would recommend to calculate on 40-45% just to be safe. You may get hit with excess inventory charges if you do not sell out in time) for inventory/storage and referral fee) and then you have the product cost, plus shipping and possible customs bond. The rest is your profit.

Note, that with Amazon’s FBA program you can ship directly to the warehouses and they take care of the distribution, storage, and delivery out to the customer. They even take care of possible returns and customer service, which is amazing!

The only thing you have to do is acting as the middle hand finding a product and negotiate with suppliers for the production cost and shipping. You create the listing and then you can sit back when Amazon is handling the selling process for you.

You Are Also Leveraging Amazon’s Existing
Buyer Traffic

I found an interesting product to start out with (or, we, since I introduced this to one of my friends that was “game on” right away).

How to Set Up Facebook Store - Make a Living from Home in 2017

The product fits in on the directives you should follow to become a successful Amazon FBA seller.

This Will Be Me When Our Products Reach Amazon’s Warehouses And Go Live On Amazon For Customers
To Buy^^

We ordered a sample of the product to do our own quality check, which turn out good.

Always Order A Sample So You Can See And Feel The Product Yourself

You do not want to risk selling something of poor quality and get bad customer reviews. That can be difficult to bounce back after.

We are now more or less finished negotiating with our Chinese supplier and we have also got a reasonable quote on air shipping. I have created a logo and provided the FNSKU codes.

The process understanding UPC and FNSKUs’ was a bit tricky and took a while, but I highly recommend watching tutorials on YouTube. They helped me tremendously.

If you cannot create the logo yourself, there are low price designers on Fiverr.com that can do it for you. I am a graphic designer, so we had some advantages there. The logo on the poly bag in the beginning of the article is our logo created by me. As you probably understand by the brand name, we will start in the home and kitchen supplies category.

We have created our first listing of the product on Amazon and prepared the shipping into the FBA program, so they know what products to expect before they arrive. It is a bit tricky to understand this process at first. It feels a bit backwards to me… so take your time studying tutorials.

You can also get support from Amazon, but often they send you links to read more and you get even more confused instead. Their descriptions are rather contradictory and very difficult to understand.

We called the support and more or less demanded them to personally guide us through our questions, and we had to do so several times because the expertise of the customers sales reps varies a lot.

Right now, we are waiting on the final step before placing the order – to see how the product will look like with packaging and logo.

Private Label Product Research - Not Easy by Make a Living from Home in 2017

How We Hopefully Will Look Watching The Sales Numbers On Amazon

After approval we can go ahead with the purchase of our 500 sets and wait for it to reach the Amazon warehouse and then go live on Amazon. Or in fact, 3 different warehouses. This is something to take into consideration in regards to the shipping costs.

When preparing a shipment in Amazon’s seller central, Amazon often splits up the shipment to different locations. They started this to shorten the delivery time to customers, but it makes it worse for sellers, since it gets more expensive shipping to more locations than one.

Although, there are so many more benefits than disadvantages with selling on Amazon, so do not get discouraged by this.

In fact, they have a program called: The Inventory Placement Program, where you can ship your inventory to one warehouse in exchange for a $0.30 fee for each unit (small standard size). If you have an over-sized product the cost is $1.39 per item.

11 Things To Consider When Choosing A Product To Sell On Amazon

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

There are some things to consider if you want to guarantee that your product will sell on Amazon. These 11 steps are crucial to consider before private labeling your own product. The information is collected from the Amazon webinar, further research online, and from video tutorials:

#1. Identify a Product That Is Already Selling Well on Amazon
To identify a product already selling well on Amazon is easy. You can do this by Googling: Top 100 Best Sellers on Amazon + Your Category You Have Interest In”. Choose a product that is already a best seller with a low sales rank. More about this further down.

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#2. Choose a Product Not Sensitive to a Brand
To give you an example of a product not to choose, I would say a digital camera. It will be very difficult to compete with an already established brand. There are even MANY established brands selling cameras on Amazon already.What the guys from the webinar recommended (plus other sources online) is to choose something in the pet supplies category, for example pet odor removal. They also show an example private labeling a yoga mat.These are examples of products not tied up to already established brands.

#3. Choose a Product In the Price Range of $15 – $50
The reason to this is that Amazon customers make purchases in this price range easily with not much thinking. It does not feel too expensive and people tend to do impulse buying decisions for products in this price range.Most people will not need to do any further research to make the buying decision, because it is a low enough price to risk losing the small amount of money if the product is not what they expected.


#4. Try and Find a Simple Item That Is Not Easily Broken
This is very important, since you want to sell a product that first of all is simple and that you do not have to worry about arriving to the customer broken in pieces.The best way to ensure finding a product that not breaks easily is to stay away from more than one part products, porcelain, glass, and electronic devices.

#5. Search for a Supplier/Manufacturer That Can Produce the Product For
a Low Cost

How to Sell on Amazon for Beginners - Make a Living from Home in 2017To find low cost suppliers, many choose to look overseas, in for example China. There is a good website that I used myself to look for Chinese manufacturers, called alibaba.com.I recommend to check the box “Gold supplier” to not risk getting low quality products, or possible being scammed out of the payment.

#6. Chose a Product Preferably Not Heavier Than 1 Pound
The weight is important because it plays a big role in the shipping cost from your supplier to the Amazon warehouses. The lighter the product is – the cheaper the shipping cost will be, which in turn means higher profit margins. If you keep to products not heavier than 1 pound you can choose to ship by air, which is much faster and will save you the agony of running out of stock with 30 days to the next shipping. You will also be able to sell your products faster on Amazon and in that way save (or make) more money.The weight also plays a factor in the Amazon’s FBA storage/inventory fees. Amazon charges around $2 for up to 2 pounds then every pound after that it is an extra $0.39.


#7. Choose a Product That Have Competitors with Less Than 50 Reviews
The amount of reviews is one of the best ways sellers have to gauge the level of competition for a product. Reviews are one of the main aspects on how Amazon ranks products.If your competitors that are selling the same product have less than 50 reviews, you can beat their review count easily. Some Amazon sellers say that even a review count of 200 is beatable.I think it is best to stop there. It will be very difficult to beat the big players with thousands of reviews and get customers to buy your product instead.

#8. List Your Product on Amazon
When listing your product on Amazon you have to make sure you are better than your competitors. In order to be so you have to have high quality images and preferable user pictures. Also, put some extra effort in making the description very explanatory. It should focus on trying to solve a problem for the potential customer. Why should customers buy this product from you?

Yes There Is Tons Of Competition On Amazon But 99 Percent Are Doing It Wrong!

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

With this I mean having none, or maybe only one picture of the product. Also poor descriptions and no optimization. Customers want to see and read about what they are purchasing. Make sure to do it the right way. Make your listing stand out.

#9. Optimize Your Listing With Keywords
To be able to rank in the organic ranking on Amazon, you have to optimize your listing. Make sure to use your keywords in the main title and the description. You also have a special page on your Amazon seller account where you can add keywords.

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#10. Take Advantage of Amazon’s Pay per Click Advertising
If you want to start selling fast, be prepared to invest some money into Amazon advertising. With their PPC – Pay per Click option, you can pay to be visible on the 1st page to the right on their product listing page.You only pay when someone clicks on your listing, and most often this leads to a sale, which will be a quick ROI.

#11. Similar Products Have a 5,000 Best Seller Rank or Smaller in Main Category
The lower sales ranking (BSR) on Amazon the better! The best seller rank also gives a good measure of whether there is demand for a product or not. Your product should have a BSR of 5,000, or lower to ensure that there will be enough buyers in the market for you to make a good profit.


How to Sell on Amazon for Beginners


Below are numbers that can explain the sales ranking a bit better and how many sales you can expect from a particular sales rank. This example is for books only:

  1. Amazon Best Seller Rank 50,000 to 100,000 – selling close to 1 book a day.
  2. Amazon Best Seller Rank 10,000 to 50,000 – selling 5 to 15 books a day.
  3. Amazon Best Seller Rank 5,500 to 10,000 – selling 15 to 25 books a day.
  4. Amazon Best Seller Rank 3,000 to 5,500 – selling 25 to 70 books a day.
  5. Amazon Best Seller Rank 1,500 to 3,000 – selling 70 to 100 books a day.
  6. Amazon Best Seller Rank 750 to 1,500 – selling 100 to 120 books a day.
  7. Amazon Best Seller Rank 500 to 750 – selling 120 to 175 books a day.
  8. Amazon Best Seller Rank 350 to 500 – selling 175 to 250 books a day.
  9. Amazon Best Seller Rank 200 to 350 – selling 250 to 500 books a day.
  10. Amazon Best Seller Rank 35 to 200 –selling 500 to 2,000 books a day.
  11. Amazon Best Seller Rank 20 to 35 – selling 2,000 to 3,000 books a day.
  12. Amazon Best Seller Rank of 5 to 20 – selling 3,000 to 4,000 books a day.
  13. Amazon Best Seller Rank of 1 to 5 – selling 4,000+ books a day.

These numbers are taken from another blogger; Make Use Of. Check them out!

Very exciting numbers indeed!

Stina Pettersson - founder of Make a Living from Home in 2017Imagine If You Can Find A Product With For Example 200 – 350 In Sales Rank and You Can Sell Up To 500 Books A Day. Not Bad!

Of course, there are other aspects deciding how good your items will sell as well.

You first of all have to follow the Amazon’s terms and regulations, and like I mentioned earlier, you also need a good amount of reviews.

I am super excited to see where my journey takes me!! I have a really good feeling about this.

My baby Max is on my side voting for mommy too^^

Everything That Can Be Done Online Has No Limits And Is Completely In Line With Today
And The Future

Other Good Advice When Private Labeling Products To Sell On Amazon

Try to find a product that is not seasonal and that people will buy all year around. Also if the product encourages recurring purchases, you have set yourself up with a gold mine.


Products in this category are for example vitamins and other nutritional supplements. However…

Watch Out For Weight Loss Supplements!

These come with too many regulations and safety risks. You can risk ending up in some legal hot-waters, so it would be wise to avoid this product category.

Furthermore, start with one product only and focus on building that brand. When your first product is selling well you can start looking for more products to private label. It is not recommended to sell more than 5 products to be able to maintain the account and not get overwhelmed.

It is also good to consider the ability to expand your brand with future related products. You are then thinking ahead and are building the foundation of a bigger business.

Take Your Amazon Business 1 Step Further

Your Anti Aging Skin Care Pro - Developed by Face It Design & MarketingIf you want to take your Amazon business a step further you should also create a website for your new brand.

If you can show Amazon that you have a branded website, you can register your products in Amazon’s brand registry and not have to bother about UPC codes etc.

It has other benefits as well being registered on Amazon, but I have not studied this enough yet to share the information. Since we still have not built our brand website we could not apply to the program now anyhow.

We will absolutely build a website in the near future, but we first want to find other relative products to expand our brand with.

It feels a bit “overkill” to build a website just for one product.

The website on the picture is a WordPress site I built for my other blogStay Forever Young – Your Anti Aging Skin Care Pro.

On this blog I help people turn back years off their appearance and feel better about themselves with tips on the absolute best anti aging skin care products, and other anti aging tips.

Update May 2018

About 7 months after writing this article, we launched our eCommerce website: Get Happy e-Deals. On this site, we offer great deals on products on trend. Our goal is to offer exceptional and personalized customer service.

Please check it out and support me!

Get Happy e-Deals offers the best deals and bargains online daily 24/7!

Conclusion How To Private Label And Sell On Amazon For Beginners

Like everything else I present on my website, this is not a get-rich-quick solution. Any business start up, takes time to get going. There is a lot to think about and to process before ordering your first product.

Our biggest hurdle so far has been trying to reduce the shipping cost and to figure out whether we need to apply for a customs bond, hire a shipping and customs agent, how much the duty will cost us and so forth.


We ended up choosing air shipping, since our products are light weight. Luckily, there is no customs when air shipping and we got a reasonable price after all.

I hope this article helps answering some questions you may have, or maybe spiked your interest in private labeling to sell on Amazon. Either or, I will keep you updated on my Amazon journey. Yes, it does not stop here with my 2018 update. Watch out for future articles and get the latest knowledge.

If you have any questions that I still have not touched upon, please feel free to ask them in the comment section and I will research the subject for you.

I am here to help out as good as I can.

Cheers and all my best wishes to you all!

Stina Pettersson

Make A Living From Home
Email: [email protected]

Learn How To Make Money As An Amazon Affiliate

Make a Living from Home in 2017

There are many affiliate programs that offer commissions when referring customers to their websites. Amazon Associates is one of the biggest players on the market.

Learn all steps on how to become an online business owner as an affiliate marketer and start making a full-time income on Amazon – Ask me how!

Update – Follow My Journey Private Labeling A Product To Sell On Amazon

I promised to keep you posted on my private labeling journey, so here comes a summary of what has been going on during the last 2 weeks.

How to Sell on Amazon for Beginners - Make a Living from Home in 2017It is now April 5, 2017, already and we have been going through some frustration. First of all, the 12 hour time difference makes it really hard to get enough accomplished each day.

Right now, my partner James, who is a morning person has taken the night shift (Chinese time), and I have the morning shift trying to process things with our supplier, since I love to work at night.  I am not a morning person, so I am much more focused at night.

However, even me cannot be up ALL night, so often I get to communicate with our contact, Lincoln, from 10PM to about 1AM U.S. Eastern time. Not enough time when trying to schedule everything.

Our first frustration occurred while I was going to pay the deposit in order for them to manufacture our product with full packaging, logo and label, so we could approve or make final adjustments. They needed a deposit of about 30% of the total order to do this.

I had no idea it was as complicated to wire money to China as it turn out to be. It took us two days of text and email communication back and forth figuring out that the Chinese Swift codes look different from other countries. I honestly thought that my supplier did not have “all horses in the stable”, as they say, when he continued to send me too short Swift codes with only letters and XXX’s – even that I told him it had to be 2 letters and then 8-12 digits.

After Googling common Swift codes in China, I saw that they are looking different, and in fact like the ones he kept sending me. It made me feel a bit remorseful and I had to apologize for not understanding they were different.

The Language Barrier Also Makes Things Like This A Bit Extra Complicated

Sometimes, our contact does not understand what we mean either, which prolongs the end result having to repeat the same thing over and over. He is limited speaking and understanding English, and is also the ONLY person of the company speaking English at all, and this is a reality with many suppliers in China.

However, with a little bit of patience you will find a way to make your point come across.


Since China has different Swift codes, I was not able to do the wire transfer through my Swedish bank. At first, I was not happy about this but now I am grateful, since you do not have the same protection if you would get scammed.

We came to use PayPal instead, which protects you during the whole paying-process and ensures that you will get the money back if you are not receiving your products.

The only minor con with PayPal is that they are adding a fee using their service.

According To the Legal Regulations Of PayPal The Seller Shall Always Pay The Service Fee

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

This was where our second frustration started. Our supplier added the 5% PayPal fee to our invoice instead of taking the cost as they should. It may seem like 5% is nothing, but when having tight margins, every extra penny is decreasing your net profit.

This leads me in on another thing I have not been able to figure out yet. PayPal lists that their seller fee is 3.9%, but our supplier-contact showed us the receipt displaying how much PayPal actually took, and I calculated that to be about 4.2%. So both percentages are wrong – it is neither 3.9% nor 5% that our supplier charged us?? Comments on this anyone?


Anyhow, we tried with all means to get them to do the right thing and take the seller cost, but they were arguing that they would lose and go minus on our order instead of gaining. You know how this talk goes..

I even sent them the legal regulations from PayPal, but got back that all suppliers are charging the customer this fee, the only difference is that they include it in the product price from the beginning, so the customer is unaware he/she is paying the PayPal fee.

After too many emails back and forth not going anywhere, James and I decided to just go with it this time and at least be on the safe side knowing that PayPal protects us if anything would go wrong. It sucks a little that we had to give in on something not right, but we have come too far in the process to start over with a new supplier.

UPC & FNSKU Codes – What To Use
For What?

How to Sell on Amazon for Beginners - Make a Living from Home in 2017

After we paid the deposit, we did a double check of the product label and description that I already had sent to the supplier. On the actual packaging of the product you only need the FNSKU code.

The different codes and labels were a bit confusing in the beginning, but here is what we have learn on the way:

  • The UPC code is needed when creating the product listing on Amazon. If your product does not have an UPC code already, you can purchase a code for a low cost. I purchased 250 UPC codes on eBay for only $5, so that is not a big expense at all.
  • The FNSKU code has to be placed on the packaging of the product when selling on Amazon.  This code is related to you as seller, so they know who to pay the profit to. You will get access to the FNSKU codes after creating you listing in Amazon’s seller central.
  • Inside the seller central, you will also get access to your shipping labels that you need to provide your supplier with. These will display the correct Amazon warehouse addresses.I do not know if you remember this, but Amazon can decide to split up your order in several delivery addresses when you are creating the FBA shipping, which can cost you a great deal more when it comes to shipping. You can avoid this by joining the Amazon Placement Program and pay $0.30 per standard sized item and $1.35 per over sized item. In some cases this may be worth it.


  • We decided to not use the Amazon Placement Program, but maybe we will change our minds in the future, who knows.We had to go a couple of rounds with the product description before this process was settled. First, our contact told us the description and user guide were too long for adding to the back of the poly bag and asked us to create a description we could add on a hard copy inside of the packaging.I created a nice description in Indesign with the FDA, BPA and Eco logos, elegant framing etc., but of course he then changed his mind again and asked me to re-make it into a shortened version, with no logos, only plain text to fit the back of the poly bag.

  • This is an example of a process that easily makes you frustrated and slightly impatient. With clearer directives from start, we would have saved lots of time and effort, but I guess there is a first trial period with a new supplier and product that will go much faster when re-ordering.

    Always Create More Sales Funnels
    Than Just Amazon

    What do I mean with this? When branding your product and working on getting more sales, it is always good to find more sales funnels than just Amazon.

    I guess my experience as a marketing consultant for over 10 years makes this way of thinking natural to me. While waiting for our product to get ready, I have created a Facebook store where people will be able to buy our product as well. I will update with the links when our product is finished.

    ⇒ Find My Step-By-Step Guide On How To Set Up A Facebook Store Here ⇐

    How to set up a Facebook store step-by-step manual - Make a Living from Home in 2017I have also taken beautiful user pictures with our product sample and models that we have added to the Amazon listing, web shop and Facebook store.

    From my research I have learn that having high quality pictures is one of the most important aspects for selling better than your competitors on Amazon. Let us see if that is a fact.

    Where Are We Now In the Process Of Getting Our First Private Label Product?

    Waiting and waiting! We have been waiting for a week now and it is so nerve-racking because I am nervous about the final result – how the packaging will look like with our logo, label, description and suffocation warning. Yes, we have to have suffocation warning on because the poly bag is on the size limit of possible suffocation if placed over the head. Most, in case of children I would guess.

  • Like you probably understand by now, it is a lot around the actual product to think about.I surely hope that the packaging will look good from scratch and that we will not have to do further adjustments that will delay the process even longer.

    I Cannot Wait To Start Selling On Amazon FBA!

    I am telling you, patience is not my virtue! I want to get going NOW.

    Luckily, my partner is there to calm me down and talk me into the fact that it is better to make sure everything is in its right order and not make unnecessary mistakes that need to be corrected later. I know he is absolutely right.

    So…this is where we are today and make sure to come back for my next update. If you have any questions, or if you want me to research something for you, let me know in the comment section.

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  • Update May 2018

  • I am repeating my statement from earlier in this article. Private labeling your own product was a fun learning experience, but I do not think I would do it again. I do not mean to pull you down – some people are very successful using this business model – but it was not for me and there are other eCommerce business models I prefer. You can read more about these models in my newer posts:

    ⇒ Is Dropshipping Legit? Benefits & Disadvantages Listed

    ⇒ eCommerce Lessons Learned – Online Retail Is The Way To Make The Big Bucks Selling On Amazon!

    My final comment this far in on my eCommerce journey is that private labeling demands too much work and it takes too long to just get one product finalized and listed for sale. Although, I am sure that with the right manufacturer and some more experience you can speed up the process.


    Remember this:

  • The True Mind Of An Entrepreneur Is To Never Give Up And Always Find Ways To Recoup And Get Back Into It Stronger and Wiser!

    Stina Pettersson

    Make A Living From Home
    Email: [email protected]

  • About The Author

    Stina Pettersson - Founder Of Make A Living From HomeMy name is Stina Pettersson. I am the founder of Make A Living From Home and Get Happy e-Deals. I am the author of the articles on this site. Originally from Sweden, but love the warm weather in Florida where I now reside.

    I help people to start their own online business and make a living from home. I am especially fond of helping people interested in eCommerce – Amazon FBA, Dropshipping and Online Retail to get started and make a good living from home.

    I hope I will get the honor to help YOU achieving your online success.

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  • Show Comments (22)

  • Ray

    The most confusing part for me as a beginner is those who dropship on Amazon using retailers, not FBA but FBM (fulfilled by Merchant). I know Amazon is very strict and does not allow this method of using big-box retailers as the supplier and have them ship straight to the customer, just like what ebay dropshippers do.

    There are some people in fb groups that when their items listed on Amazon sells, they buy directly from Walmart, Home Depot, Target, etc and send it directly to customers. This is the method that I want to learn first on Amazon instead of going straight to FBA and PL.

    I believe that a lot of these third party sellers on amazon that fulfills the order themselves and not thru fba are dropshipping on Amazon using retailers and having them shipped directly to customers.

    Have you done this and know people who do this?

    • Stina Pettersson

      Hi Ray,
      thanks so much for your comment! I’ll be happy to share what I know about Amazon dropshipping.
      You are absolutely right that many people dropship from Amazon. In fact, I do as well. We use both Amazon FBA and dropshipping. The only issue we have experienced with dropshipping on Amazon so far is that they don’t allow dropshipping from AliExpress, or any other Chinese supplier that ship with e-packet, China post, AliExpress shipping etc. You have to be able to use any of the carriers provided with Amazon, otherwise you will get punished and finally banished for not providing valid tracking info. Why this is, is that Amazon’s system can’t track the Chinese carriers. I bet this is also a way to avoid dropshippers, who dropship from China as well, and possible customer service issues. We have noticed that it’s a lot of issues with shipping items from China. Everything from invalid tracking ID’s, shipments arriving way too late, bad items etc.

      When dropshipping on Amazon, a little trick is to send the items as gifts to the customers from Amazon, and maybe also have more accounts than only one to not be too obvious. Amazon can’t ban you for sending people gifts. Many eCommerce entrepreneurs dropship from Amazon to eBay, or the opposite.

      What I don’t understand however, is how people manage to dropship from Walmart… They blocked my Walmart accounts very fast, informing me that they don’t allow dropshipping. If anyone, also reading this thread, knows how to I would like to know the secret to this.

      I understand that you want to start with dropshipping and not Amazon FBA, since you don’t need to purchase inventory. However, there are some risks with sending inventory you haven’t seen straight to customers. If you want to know more about some of the risks, check out my new blog post where I expose our mistakes and misfortunes with bad AliExpress suppliers sending damaged, smashed, and broken items. We ended up having to refund 250 customers because of this and lost lots of money. The post is: I Must WARN YOU About These Scammers On Alibaba And AliExpress! Find Out Who They Are!

      I hope this was of any help Ray. Feel free to get back to me anytime and I’ll do my best to help you get started. eCommerce is a good and fun business when things are going right:-)


  • Hue Blush

    Substantially, the post is actually the greatest on this worthw hile topic. I harmonise with your conclusions and also will thirstily look forward to your coming updates. Simply just saying thanks will certainly not simply be adequate, for the extraordinary lucidity in your writing. I can right away grab your rss feed to stay abreast of any kind of updates. Fabulous work and also much success in your business enterprize!


    • Stina Pettersson

      Hi Hue Blush,
      thanks so much for your feedback! That is so kind of you!!
      You really made my day reading your kind words:-D

      Please let me know if you have any questions or if I can help you with something. I hope people will start using your activator app.

      Thanks again, Bless!


  • Paul

    Wow great information and your website is awesome with full of valuable information and keep up the good work. I got valuable ideas about selling on amazon…. Thanks a lot and i will implement the same.

    • Stina Pettersson

      Thank you so much for your kind feedback Paul! It made me very glad.

      Awesome, let me know how it goes if you decide trying out to sell on Amazon.
      Best of luck to you!

  • Armstrong Wil

    Hey there……Thank you so much for the ” Private labeling” article. I had an idea of starting selling on amazon but I have always been scared because I couldn’t get the real information on how i can go about it. With this article now at least i have a real picture of all the steps i need to make to reach there.

    Actually i’m planning to sell african necklesses because i know where i can get them at a good price,but do you think it’s a good product for amazon? I have tried to research as you suggested, to see if the product is among the
    100 best but unfortunately i could not get it from the list.

    I have an other question: You have mentioned somewhere that with the Amazon FBA, as a business owner you are responsible for creating pictures of the product and description as well. Is that means if i am getting my product from a chinese company, i will have to shift it to me (for taking pitures), and then shift it again to the Amazon FBA?? Is there a way to shift it directly from the suplier to the Amazon FBA?

    Lastly, is owning a website important when selling through the Amazon FBA?

    Thanks in advance,
    Armstrong Wil.

    • Stina Pettersson

      Hi Wil,
      thanks so much for your questions. I’ll be happy to assist you.

      Your African necklaces sound interesting and I think they’ll absolutely have a market on Amazon. In fact, almost everything has since more and more people turn to Amazon for all their purchases. What you can do to test the market a bit is to search on Amazon for African necklaces and then you scroll down to the detailed information of the product you’ll find and see so it has a sales rank below 3000 in the main category. From my research I’ve learned that a rank below 3000 means that you will sell some on a daily basis because it’s a demand for it, and the lower sales rank, the better.

      To your next question, if you’re ordering anything from China, ALWAYS order a sample first to look at the product and do a quality test yourself. If you don’t actually see the product, you may risk getting something bad and of bad quality and the customers may leave bad reviews. Since reviews are extremely important to climb the organic rankings on Amazon and to gain trust, you shouldn’t risk it. When you have the sample, you can go ahead with taking pictures. You may also ask your supplier for pictures, but again I highly recommend that you send for a sample either way.

      And yes, you can absolutely ship directly from your supplier to Amazon with the FBA program. That’s what we are planning to do. We have ordered the sample and tested it ourselves and then we will trust the rest of the order (a bit risky of course if the supplier would manufacture some bad copies, but it saves time and money).

      There is nothing saying that you have to own a website for your product, because you will get your page on Amazon with your listing. However, if you’re planning to build a brand and maybe sell other related products as well, it’s always good to have a website to direct customers to as well. Then they can see that you’re a legit company and you get more sales funnels, since you can sell from your site as well.

      I hope this answered your questions? Don’t hesitate to contact me again and I’ll do my best to help out.
      If you’ll go ahead with Amazon FBA, I wish you the best of luck!


  • Vertical Veloxity

    Hi Stina I love your site and great picture 🙂 . I have sold products on Amazon before but I was not good at it I admit. So I came to your page to get some tips.

    But the products I sold were dropship products and not my own. This is a great idea for two reasons off the bat that I can think of. Number 1 because you have your own product on Amazon you will be more unique than Dropship products that many people have access too.

    The other thing is if you create your own website and list your products there than Google will like your better because it is a unique product. I have favorited your site because I can learn a lot from you in places where I am weak. Thank you and keep sharing this good stuff!

    • Stina Pettersson

      Hi Vertical Veloxity,

      thank you so much for your kind feedback! Yes, lol I always want to try and keep my posts a bit light using fun graphics. Then the content can be heavier.

      I’m sorry to hear you weren’t successful with Amazon, but I think it was because of the dropshipping like you are mentioning. Too much competition and not enough net profit I would think.

      Yes, you’re right! When private labeling your own products you can focus on building your brand (even outside of Amazon) and to create nice listings on Amazon that catches the customers. You probably have less competition, even that it’s quite tough competition on all products these days. It’s all about being the better option!

      I think mostly you will benefit on higher net profits when private labeling, since you are doing the research yourself and negotiating the manufacturing cost with the supplier. I wouldn’t go lover than a net profit of 30%.

      Again, thanks so much and it makes me very glad to hear you have favorite marked my site and want to come back for more. My update on this is coming soon.

      All the best to you and your success!


  • Kipps

    Hi StinaP,
    What an amazing post about selling private label on Amazon FBA. It is so detail – starting from research to ordering products to labeling and selling. You are generously sharing almost everything you know about the trade.I will come back to your site more often and learn from you the nitty-gritty of online marketing, especially with Amazon.
    One question, though, right now is that I heard there are quite a number of scammers at Alibaba. How do you avoid them? You can you spot and distinguish between scammers and legit on Alibaba? I would love to hear from you since you are dealing with them. Thanks in advance.

    • Stina Pettersson

      Hi Kipps,

      thanks so much for your kind words! It surely made me happy to hear the article lives up to its purpose. Super cool that you will come back and follow my journey.

      My answer to your question is to check the option for “Gold Supplier” and only search products from them. A gold supplier has been looked up by a physical person from Alibaba, to ensure they have a factory and is a legit business. However, scammers are getting so good at finding their way against things like this nowadays, so you never know. What we are doing now for our first order and that I would recommend everyone to do is pay the invoice through PayPal. They have protection against scammers and would make sure you get your money back if you wouldn’t get your products.

      PayPal charges the seller a fee for using their service, so what to watch out for next is that the supplier doesn’t add that cost to your invoice. The seller is by legal PayPal regulation supposed to pay for the PayPal fees.Many sellers are trying to go against this.

      I hope this helped a bit Kipps. Please don’t hesitate to ask more questions if something comes up.

      Best of success to you!

  • WMP

    Hi Stina, I just came across your website while surfing the net. I’ve always thought about Amazon as being a gold mine because there are so many people who make a living off of it. I have never thought about private labeling a product to sell it on Amazon because I always thought it was a complicated process that would cost lots of money. However, I think this blog post is inspiring because you make it seem so simple.

    • Stina Pettersson

      Hi WMP,

      thanks for passing by, I’m glad you did! That’s awesome that I might have sparked an interest in you for private labeling.

      I was like you, I thought it sounded too complicated and unobtainable for people like me that doesn’t own big retail stores and so forth, but Amazon is truly for anyone. To find a supplier through Alibaba isn’t difficult at all, they all want to do good business and you can negotiate between suppliers as well.

      It does take time with the negotiation process regarding the product and shipping, but I know it will be worth every hour. We are now waiting to see our finished product with packaging before the final order. I will soon write another update. I’m super excited.

      Please check back and stay in touch! Thanks again for leaving me a comment.


  • Twila Godinez

    I have been selling products on Amazon FBA for the last few years very successfully, but I have not yet jumped into the private labeling. I have researched several products and gotten close to placing an order but for a variety of reasons have just not pulled the trigger. I will be anxiously watching your site for updates as it helps to “know someone” that has been successful. Best of luck with your product! I can’t wait to hear your results.

    • Stina Pettersson

      Hi Twila,

      wow that is fantastic news! Thanks for the good luck wishes and for inspiring me even more knowing that you have done this for a good while successfully. What products did you sell if not private labeling? I’ve read that some people are visiting thrift stores and buy products at a good price and then sell them on Amazon a bit higher. Is this what is called drop shipping?

      The reason I decided to go for private labeling right away was because of the webinar I watched that was so inspiring. They made it sound so easy. Of course, it’s never as easy as it sounds and things are taking time. We have been in the negotiating process for weeks now (the Chinese like to play games sometimes), but are finally awaiting the final creation of our product with packaging and labeling.

      I will definitely update as soon as we have seen the product and inform about the next step – now when I know I have followers that are waiting for an update. I’m so happy to hear it!

      And Twila, you really should do this when you have been so close and are already selling on Amazon. You don’t have to make a big investment at first, just place a small order.

      Stay in touch and let me know if you decide to jump on the train!

      Best wishes,

  • NemiraB

    Hello, Stina. Thanks for informative and comprehensive review. I think that everybody can benefit from your article, not just beginners. There are some details which can help save time and lower costs.
    For example, air shipping. I had once business with factory from China. I ordered magnets and shipped in container by the sea. It took some time going through customs, dealing with brokers and ordering shipment from the port to the storage. I was total beginner. Unfortunately, I did not have opportunity to read article from professional as you. The Amazon is enormous opportunity which could make everybody who is willing to work, prosperous.
    You show here in your article how to do it.
    All the best, Nemira

    • Stina Pettersson

      Hi Nemira,

      Thank you for your kind feedback! However, I am a beginner at this as well, but I am learning from doing tons of research online and from having to go through the process myself. I’m glad you think it can be good tips for Amazon sellers in all categories.

      Interesting that you have done business with China already. Yes, shipping seems to be complicating and time consuming, but is often the cheaper option though. And the customs part with having to involve an agent seems like a big hurdle. Maybe it’s not once you know what to do…I’m glad we could ship by air now.

      Did you sell your magnets on Amazon or did you have another business? I would love to hear from your experience.

      Best wishes,

      • NemiraB

        Hi, Stina. I had a business with China four years ago. I sold magnets in art fairs and festivals. It was my first experience. I did not try Amazon yet. Now I would search for a different product such as toys or accessories.
        All the best, Nemira.

        • Stina Pettersson

          Hi Nemira,
          I think the toy niche is a great to find a product in. If you want to try Amazon this time, search for a best seller toy with low sales rank and not too many reviews and you will do great. Let me know how it goes for you.
          I wish you best of luck and let me know if you need any help! I guess you have more experience than me regarding China and suppliers, but with Amazon’s FBA program.
          Have a great weekend,

  • Brandon Cox

    Excellent guide! I’ve done so much searching for information about re-selling on Amazon and nobody seems to explain it. They just want you to buy their list or their tool. You’ve gone above and beyond by offering so much here. I’m really considering doing some selling on Amazon as a result. Thanks!!

    • Stina Pettersson

      Hi Brandon,

      I’m glad I could help out! Extra cool that you may give it a chance yourself. I believe it can be really profitable. My goal is to get that consistent cash flow coming in, and Amazon FBA pays out every 2 weeks. Let me know how it goes if you decide to go through with it. I would be happy to share even further what we have experienced about the process.

      Thanks again for your feedback Brandon!

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